Lavazza Coffee Anniversary — Personal Project

Throughout the piece, characters engage in simple acts of enjoyment, curiosity, and contemplation. A woman relaxes on a mountain while eating stars as if they were grapes, while another hangs peacefully from a tree, inspired by the Hanged Man tarot card and its invitation to see life from a new perspective. Together, these figures inhabit a dreamlike world where pleasure is not something to be earned, but something to be experienced.

At its core, the poster celebrates what Lavazza has represented for over a century: the idea that coffee is more than a beverage. It is a ritual, a connector, and a reminder that some of the most meaningful parts of life are often the simplest. The pleasure of sharing, imagining, resting, remembering, and being present. The pleasure of being human.