Kenjo's Rebranding

At Kenjo, I led a rebranding that gave the company a more modern, human touch. The previous identity felt outdated and didn’t reflect their new focus on supporting blue-collar industries. My role was to reshape the brand so it spoke clearly to this audience while still positioning Kenjo as a forward-thinking HR company.

I introduced a fresh color palette and visual system that added depth, warmth, and approachability to the brand. From social media campaigns to advertising materials, I developed designs that better connected with people and emphasized Kenjo’s human-centric mission.

On the digital side, I completely redesigned the homepage to highlight their shift toward blue-collar workers, ensuring the website told the right story to the right audience. I also created videos and animations that brought the new brand identity to life across channels.

This work transformed Kenjo’s presence into something more aligned with their values and market direction—professional yet approachable, modern yet human.