5 things that I learned as a brand designer when I moved to Germany

Moving abroad changes everything — your perspective, your creativity, and your career. One year ago, I left Guatemala and landed in Hamburg, Germany, to continue my journey as a brand designer and illustrator.

With four years of experience working remotely for an agency in Costa Rica, I thought I understood freedom and flexibility. But relocating to Europe, starting over, and launching my own branding studio, Neige in Summer, taught me lessons that reshaped not only my creativity but also my approach to design and business.

Here are five key lessons I learned as a brand designer living in Germany:

1. Latin designers have a lot to offer

When I first started applying for jobs in Germany, I doubted myself. I thought European designers, with their renowned schools and resources, would be far ahead of me.

What I discovered is that talent knows no borders. Yes, the design scene in Germany is impressive, but that doesn’t diminish what Latin American designers bring to the table: creativity, cultural richness, and unique perspectives.

After several applications and interviews, I landed my first design job in Germany, and later transitioned into building Neige in Summer, my own creative studio in Hamburg. I now know my work speaks for itself — and so does my culture.

2. Starting From Scratch Teaches You to Network

Back in Guatemala, I had a support network of professors, colleagues, and family connections. In Hamburg, I started from zero. Nobody knew my work, and I had to overcome my shyness to present myself and my services.

This experience taught me that networking isn’t about who you know, but about creating opportunities. Each connection, whether at a café, a coworking space, or through local creative events, has helped me grow my studio and find clients who align with my vision.

3. Inspiration is everywhere

One of the joys of living in Germany is the endless creative inspiration. From flea markets full of antique treasures to hidden corners of Hamburg’s neighborhoods, I constantly discover details that feed my imagination.

I carry a notebook and camera everywhere — turning these moments into ideas for branding projects, illustrations, and storytelling. Europe has become my living moodboard, and Hamburg my daily source of inspiration.

4. Staying True to My Roots

Living abroad can sometimes make you feel the pressure to adapt completely. But I’ve learned that authenticity is what makes your brand — and your work — stand out.

The colors, symbols, and storytelling in my design work are deeply connected to my Latin American identity. Staying rooted in my culture while blending it with my European experiences has helped me create a style that feels unique and personal.

5. Learning to slow down

The European work culture, especially in Germany, values balance. At first, I struggled with the idea of closing my laptop at 5 p.m. or taking long summer evenings off. I was used to survival mode — working long hours and chasing every opportunity.

But slowing down has actually boosted my creativity. By making time for picnics, walks by the Alster, and creative breaks, I’ve regained the joy of designing. And in the end, that joy shows in my work.

Final Thoughts

If you’re a designer or creative considering moving abroad, know that it’s not an easy path — but it’s one full of experiences that will enrich both your life and your creativity.

For me, Hamburg has become more than a city. It’s where I learned that being a Latin American brand designer in Europe is not a disadvantage, but a strength.

✨ Follow me on Instagram @neigeinsummer to see my latest projects and explore how I help businesses tell their stories through design and illustration.