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Coco Heart
Branding | Illustration | Social Media Design
Germany
Coco Heart is a passion project and conceptual cookie brand inspired by the idea of turning a playful misunderstanding into a full creative universe. The name originated from the song “Cold Heart” by Elton John and Dua Lipa, which initially sounded like “Coco Heart” — a coincidence that sparked the concept behind the brand.
From there, Coco Heart became a cookie shop specializing in coconut and cocoa flavors, combining indulgence with a strong visual identity. The brand draws inspiration from the glamour, boldness, and fun of 1970s aesthetics, with subtle references to the iconic style and creative freedom associated with Elton John.
The project explores how storytelling, music, and visual culture can shape a cohesive brand experience. From branding and custom illustrations to social media visuals, Coco Heart celebrates creativity, nostalgia, and playful self-expression through design.
