I work with founders and creatives who care about the story behind their brand — and want that story to be felt, not just seen.
Brand Design
A thoughtful brand gives your business clarity and direction. It helps people instantly understand who you are and creates a consistent, recognizable experience across everything you do.
This service focuses on brand strategy, visual identity, and storytelling for growing businesses and creative founders.
Brand & Web packages available.
We begin with a deep look into your project. You complete a guided brief, and then we meet for a conversation where I learn about your story, goals, audience, and the feeling you want your brand to carry.
This is a collaborative, in-depth branding process designed for founders who value strategy, reflection, and long-term clarity.
Before visuals, we shape the foundation.
Through brand strategy, archetypes, and tarot as a reflective tool, we uncover your brand’s personality, emotional tone, and core narrative. This becomes the compass for every design decision.I create two possible creative worlds for your brand.
Each one explores logo style, colors, typography, imagery, and illustration (if relevant). These are not final designs—just clear paths to help us choose the direction that feels most aligned. You can blend and refine elements until we land on the right fit.Once we choose a direction, I build your full identity system: logo suite, color palette, typographic setup, graphic elements, and any custom illustration work. Everything comes together with intention and cohesion.
-
Two alignment calls
-
Full brand presentation
-
Final refinements
-
Files for both print and digital use
-
A brand guide or brand book (depending on the scope)
-
Our Process
Our approach starts beneath the visuals. Through strategy, archetypes, and tarot, we uncover your brand’s personality and emotional core. From this, we craft a guiding concept that shapes every design choice. This is what makes the identity cohesive, expressive, and truly yours—rooted in meaning, not aesthetics alone.
The Archetype Method
The Archetype Method is my approach to brand strategy.
Using archetypes as narrative tools, I help brands clarify their voice, emotional tone, and core message before moving into visual design.
Tarot may support this process as a reflective tool — helping uncover patterns, language, and creative direction.
The result is a brand that feels intentional, aligned, and grounded in meaning.
WEBSITE Design
A website is where your brand comes to life digitally. I design custom websites that translate your brand identity into a clear, intuitive, and visually engaging experience — built to grow with your business.
Web design projects work best when built on a strong brand foundation — which is why brand-first or combined packages are recommended.
Illustration & Editorial
Illustration is a powerful storytelling tool. I create custom illustrations and editorial visuals that add depth, personality, and emotion to brands, publications, and creative projects.
Illustration projects can stand alone or be integrated into a larger brand identity system.
