Hannah Bachmann Copywriting

Hannah was stepping into a new chapter: building a business in a new country and shaping a brand that truly reflected who she is. Together, we worked on clarifying her brand identity and translating her personal story into a clear, intentional brand system that feels grounded, professional, and deeply human.

Using my archetypes-based branding method, we identified The Shepherd archetype as the core of her brand. This archetype reflects guidance, trust, care, and quiet leadership — qualities that are central to the way Hannah works and connects with others. From there, we developed a brand strategy and visual direction that communicates warmth, confidence, and reliability without losing creativity or personality.

From defining her values and positioning to designing her logo and custom illustrations, every element was created to feel cohesive and authentic — a brand that feels aligned with who she is and how she wants to show up in the world.

Themes of guidance, courage, and new beginnings naturally surfaced throughout the process. These ideas were subtly echoed through symbolic references like The Fool, representing the courage to step into a new chapter while trusting one’s inner compass.

Read more on the blog about the branding process and the archetypes behind this project.