Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Teachki - Education Platform
Tipo de proyecto
Branding and Illustration
Branding & Illustration System for a Children's Education Platform
Teachki was a Canadian edtech platform built to help parents support their kids with homework. For this branding project, the core idea was to put children at the center of the experience, designing an identity that speaks to kids directly rather than treating them as a secondary audience.
The centerpiece of the brand is a custom illustration system: a cast of imaginary friend characters who guide kids through their exercises and tasks. This character design approach turned homework help into a playful, story-driven experience, shaping the platform's visual identity, tone, and personality across the product.
